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AI Insights · Timothy · July 2025

Top 5 Digital Pacifier Games on iOS in New Zealand, Q2 2025

Explore the performance trends of leading digital pacifier games on the iOS platform in New Zealand during Q2 2025, with insights from Sensor Tower.

Top 5 Digital Pacifier Games on iOS in New Zealand, Q2 2025

In the second quarter of 2025, the digital pacifier games category on iOS in New Zealand showed varied performance trends across its top five applications. According to Sensor Tower data, these apps experienced fluctuations in downloads, revenue, and active users.

Color by Number:Coloring Games from Wildlife Studios saw a steady rise in weekly revenue, peaking at around $406 in mid-May. Downloads spiked to approximately 1.8K in late April but gradually decreased, with a slight recovery to 978 by the end of June. The active user count also followed a similar pattern, reaching a high of 3.7K in early May before dipping and then slightly recovering to 2.9K.

Candy Crush Saga maintained strong weekly revenue, with a peak of about $46.2K in mid-April. Downloads fluctuated, starting at 611 and ending at 829, while active users decreased from 8.4K to 7.2K, showing a general downward trend with a slight recovery towards the end of the quarter.

Applaydu Play & Discover experienced a significant increase in downloads during mid-April, reaching 725. Active users peaked at 1.9K in the same period, showing a consistent engagement throughout the quarter.

PAW Patrol Rescue World saw a gradual increase in revenue, ending the quarter at approximately $478. Downloads showed a modest rise, peaking at 312 in mid-April. The active user base remained relatively stable, fluctuating slightly around 1.8K.

Finally, Hill Climb Racing from Fingersoft experienced a peak in downloads at the end of the quarter, reaching 597. Revenue remained fairly consistent, with a slight increase to $144 in late June. Active users rose steadily, reaching 1.7K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025